About AYE

AYE Conference Information

One thing that makes the AYE conference different is session design. At many conferences, the basic format is one or two presenters talking from the front of the room, to rows full of people seated in chairs, even in tutorials or full-day workshops. In this conference, we emphasize simulation and experience so that you can gain a more complete understanding of the material. You might find AYE participants working actively in any place, in any style, except sitting in rows watching powerpoint lectures.
No Lectures We work everywhere, including the portico


The conference starts with an optional warm-up tutorial on Sunday, Oct. 30, 2011. The full conference starts on Sunday, Oct. 30, at 7:00pm with the welcome dinner. The main body of the conference lasts Monday through Wednesday, ending with a closing dinner on Wednesday. On Thursday, there are special extra-tuition workshops, plus consulting.


Embassy Suites Cary - Lobby We will be in Cary, NC (the Raleigh/Durham area) for the 2011 conference

Why we started the conference

The Amplifying Your Effectiveness conference was born in a meeting of successful, yet frustrated consultants. We were frustrated by the way the conferences treated us and their attendees. We couldn’t change the room setup–people were supposed to learn sitting down in chairs. We couldn’t provide new and innovative ideas–the slides were supposed to be submitted months in advance. We couldn’t lead participatory sessions–people were “afraid” of those.

Ha! We didn’t think so. We thought that people who wanted to participate in solving their problems, to seeing their human systems in action needed a conference. That’s why we started AYE.

AYE is for people who work in technical environments where problem solving is key–environments such as systems development, product development, quality assurance, and information technology. At AYE, you will experience new ways to tackle hard issues–ways that use everyone’s creativity–and respect everyone’s humanity. We call this approach congruent problem solving, because it stresses self-esteem, communication, interaction, and change at three levels of improved effectiveness–the individual, the team, and the organization as a whole.

We’re looking for participants who will participate–ask questions, share their experiences, be part of experiential exercises, and contribute to the session designs and content. By participating, you will discover solutions to some of your toughest problems. Join us in growing more functional teams, more effective organizations, and more powerful people.

Warmup Tutorial

We believe that the simulation and experience approach is effective for learning, so we’ll use it in the “AYE Warm-Up” tutorial too. That means that you’ll have a chance to participate in the session, determining what happens to a very great extent, and having a lot of fun doing it. We’ll introduce the Myers-Briggs Type Indicator (MBTI) and several of the tools, techniques and concepts of Virginia Satir, possibly including items from this menu:


Five Freedoms


Tool Kit

Communication Stances

Change Model

Interaction Model

Don being helpful in the warmup tutorial

Coverage will be determined in part by surveying the presenters to determine what they feel would be helpful to you, and in part by your feedback.This tutorial session will be held all day Sunday before the conference, with an extra tuition charge of $400 for participants. Please register with Susie Brame if you wish to reserve a place in this tutorial. If you want some particular topics send us an email. Mail Don at don@donaldegray.com.

Program and Schedule for 2011

The detailed program and schedule for 2011 is over here.


You can pay a deposit to reserve a space now, or pay in full now. Here’s the pricing schedule:

Deposit to reserve a space $300 applied towards tuition
Super Early Tuition Paid in full by April 30, 2010 $1200
Early Tuition Paid in full by June 30, 2010 $1500
Standard Tuition Paid in full by October 22, 2010 $1800
Late Registration At the door, subject to space available $2100

If you’d like to bring a group of people (3 or more people who register at the same time), the tuition is $1200 per person.

The AYE Warm-up Tutorial (a full day on Sunday) is $400. The Thursday all-day workshops are also $400.

We can accept cancellations before September 1 and before that date we will refund all but $300 of each registration fee to cover administration costs. If you cancel after September 1, we cannot provide a refund. If we find someone to take your place, we will refund everything except your administrative fee of $300.

When you make a deposit, the balance is due within the discount period in order to receive that discounted fee.

When the conference fills up, you will be notified that you have 7 days to complete your payment or you will lose your place and your deposit.

Family and Friends

You might like to invite your significant other, some family members or friends to come to RTP with you. Although your guests won’t be participating in conference sessions, they might like to join us for meals and breaks. We’ve set up an optional plan to handle this easily. We call it the “Family and Friends Plan”. Here’s how it works:

  • If your guests are totally non-involved, they of course pay nothing.
  • If your guests wish to partake of our meals and breaks, the fee is $200.00 per guest. This fee applies for adults and children over the age of five. Children under the age of five are free. This fee entitles your guest to attend our opening dinner on Sunday evening, the closing dinner on Wednesday, as well as three lunches and all our breaks. A full breakfast buffet is included in your hotel room rate. There are no partial fees for this, just one flat fee for these meals and breaks.
  • We have compiled a list of Child Care centers near the hotel. Please contact Susie Brame for more information. The list was accurate when we compiled it…

To register your guests for the Family and Friends Plan, just let Susie Brame know when you register, or complete this part of the electronic registration form on our Registration page.

Request more information

We have a low-volume mailing list for conference updates and announcements. Sign up here. We don’t share our mailing list with others. If you have a question about the conference, email Susie Brame, or call her at (503) 799-5132.

Register for the conference

To register, please go to our registration page.